GREAT question. There are a few reasons....

1. Our blends are made with 100% real, whole food, organic ingredients - no "dehydrated vegetable blends", cheap alternatives, or fillers. Real, fresh, organic ingredients sourced locally can be more expensive than factory-made artifical alternatives like our competitors use. This also makes our blends taste significantly better than any other smoothies out there.

2. Our blends are made by dietitians to be functional - they really work to support specific symptoms. In order to do this, they need to be stuffed full of important ingredients beyond just frozen fruit, like chickpeas, oats, nut butters, fresh plant-milk, kefir, maca root, ginger root, chia seeds, cacao nibs, flax seeds, and many other high-quality, and thus high-price functional ingredients.

3. We're a small business, run by a small kitchen team, and one woman. While our competitors use factory copackers and other means to cut costs (like heat processing, dehydrated powdered ingredients, and aggregated copackers so their team doesn't even see their finished product - yuck!), we make all of our blends in-house, by hand, in small batches. Yep. Every single blend is made, taste-tested, and quality controlled by our in-house team. Even the CEO taste tests blends to check for quality and taste once a week!

4. Your subscription comes with access to your very own 24/7 nutritionist via text message! All our of registered dietitians are brilliant, and are valued at about $250 an hour - you have your very own, in your pocket, available to answer any nutrition questions at any time - included in your subscription!